The Downtown Master Plan: Area One was adopted by City Council on September 9, 2004, to capture the overall vision for Baytown’s downtown area. The downtown area encompasses the properties on and surrounding Texas Avenue. The Master Plan includes a summary of existing conditions, the area’s challenges, and a proposed streetscape design. Further, there is an action plan with goals and strategies to be accomplished over time. Many activities have taken place as a result of the Downtown Master Plan, including the development of a special zoning district. The Arts, Cultural, and Entertainment (ACE) district is intended to foster the development of highly compatible and mutually supportive land uses in the downtown area using the Downtown Master Plan as the initial guide.